Quality Guarantee
What do we do
You have a strong initiative to be an entreprenuer and toying with a practical idea, we invest in you. We represent a new approach to venture capital that is about more than just writing checks. We invest ourselves in a company’s success. Each year, we give four hand-picked startups the team, tools, and resources needed to turn their early stage ideas into a revenue - generating reality.
We deliver goods. We are a team of 10 technologists (developers + architects + managers), marketers and business experts that work closely with entrepreneurs in exchange for equity.
What do we offer
Experts: We are a team of professionals (engineers, marketers and managers) with 15 years of experience in the industry. During the development and transition periods we get completely involved in the formation of the organization.
Engineering: A team of engineers from Srisaa Labs (or any partner organizations) who work on building the product and make it ready for launch with the direction of the entreprenuer and the expert. This team shall be partially paid in cash and partially through equity.
Investors: On completion of the Transition, we work with our panel investors to help the entreprenuers raise initial investment. We also involve investors in the initial selection process where ever possible.
Infrastructure: Initially the entreprenuers are provided with infrastructure to run operations, legal support for incorporation and registrations, human resources and finance support .
What do we expect
Serious Entreprenuer: We expect that the entreprenuer is serious and is willing to take the organization thru the complete 9 yards.
Financial Commitment: We expect reasonable financial commitment from the entreprenuer. While the required financial commitment is considerable reduced due to the business model.
Equity: For the services rendered and the guidance provided Srisaa and the Expert involved shall hold an equity in the organization.
Startup Process
We initiate a startup every 3 months and take it thru a 9 month - incubate, build, launch, promote cycle. During a 9 month cycle each company receives $100-$150K worth of services (based on our evaluation, this amount is taken as equity either in full or in part) . We take care of all your startup administrative efforts and the need to generate funds for operation, thus allowing the entrepreneurs to do what they want to: build a great product. Instead of the traditional model of ramping up expenses and de-emphasizing revenue, companies exiting "Advantage Startup" have minimal recurring expenses, a clear revenue stream, and a marketable product.
The "startup" begins with an selection phase. The entreprenuers may apply with Srisaa for the "Advantage Startups" inititative or Srisaa may invite entreprenuers to tae up one of the products and ideas built at the Research lab of Srisaa. The shortlisted entreprenuers present their capabilities to run the operations to our Selection and Advisory Committee (made up of our investors and partners). They are rated on six investment criteria and an offer is made. An expert from our panel champions the idea. The team then works with our user experience specialists to gather user feedback, narrow scope and develop initial requirements and mocks.
In 1-2 months the idea is crystalized, the product is conceptualized and the roadmap layed out, the team gets together in our facility and set out on an intense 3 month development cycle, with the entreprenuer(s), champion and the development team from Srisaa. The development team, with the direction of the entrepreneurs and champion, spends 5 days a week in iterative cycles-- turning the initial idea into something real. The development is completd in six 15-day sprints.
Startups then enter a 3 month transition phase, where the focus is on building brand ID and securing a loyal, growing base of customers. During this phase, Startups have a narrowed down development team at their disposal for bug fixes and touch up, along with assistance in finding new space. If needed, we help find the right talent to round out the Startups's team and assist in raising additional growth capital.
